eCOMMERCE

High Impact Landing Page in Retail

MVMT, a retailer of sleek watches, sunglasses, and jewelry, needed a landing page to complement their e‑commerce site—spotlighting select collections and driving conversions.

The page showcased key products with clear value: Swiss craftsmanship, minimalist design, and perks like free shipping and a two‑year warranty. By delivering a tailored, campaign‑specific experience, it aimed to engage users and maximize marketing impact.

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Slide 1

Visual design

Masthead of Landing Page

The Problem to Solve

The goal was to funnel marketing traffic into a high‑conversion page that complements MVMT’s e‑commerce site. The client needed:

Focus messaging with a distraction‑free landing page to spotlight specific collections, offers, or campaigns for higher conversion.
Improve performance tracking with a measurable campaign hub for CTRs and sales.
Showcase curated products—craftsmanship, features, benefits—to build trust and drive purchases.

Our Approach: Research-Led, Retail-Ready

We dug into MVMT’s audience to learn what moves them: clear paths to products, value-rich storytelling (Swiss movements, precision engineering), and a bold, minimalist look. Those insights shaped a user‑centred layout. We built a campaign landing page with focused messaging, strong “Shop Now” CTAs, and narrative product features (craftsmanship, tachymeters, water resistance, offers).

Fully responsive and analytics‑ready, it aligned design with discovery, trust, and action.

Result: Clarity, Confidence, Conversions

Shoppers moved from interest to purchase faster—see featured collections, grasp value quickly, and click with confidence. The responsive build worked across devices, while tracking tied campaigns to outcomes (CTR, add‑to‑cart, sales).

MVMT gained a measurable promo hub, sharper insights for optimization, and a landing page that elevated brand and conversion.

Deliverables

Campaign landing page reflecting MVMT’s bold, minimalist brand, performing seamlessly across devices
Engaging copy and visuals highlighting Swiss craftsmanship and offers like free shipping and easy returns.
Modular layout with reusable sections for categories, storytelling, and promos.
SEO and analytics integration to track performance and improve visibility.
Strategic recommendations for future campaigns based on insights and metrics.

3 typical Web Issues Businesses Owners Face

“We’re getting visitors, but not many enquiries or purchases.”

Consider adding a strong Call‑To‑Action (CTA) that is prominent and clarifies the path forward. Simplify navigation, remove friction, and guide visitors toward what matters most — purchases, bookings, or leads.

"Our products or services are great in the real world, but online they don’t stand out enough, it's not really us."

Tell a simpler story with clear soundbites of what problems you solve and for whom. Refine your brand story/messaging across the entire site, and show visitors why you’re the confident choice to click “buy” or “book’.

"People add items to the cart but never follow through."

Strengthen trust at every step by streamlining checkout, reinforce clarity with social proof, and make buying feel safe, not risky.

Do you need help with your website? We can guide you through these pitfalls and take it off your to-do- list, to freeup your time & mind space. So that you can focus on your business.