Visual design
Masthead of Landing Page
eCOMMERCE
Elevating Retail Presence with a High-Impact Landing Page
MVMT, a retailer offering sleek watches, sunglasses, and jewellery, needed a landing page to complement their e-commerce site. As a curator of premium products, MVMT required a platform to spotlight select collections and drive conversions.
The landing page focused on showcasing key products with strong value propositions, including Swiss craftsmanship, minimalist design, and exclusive offers like free shipping and a two-year warranty. By delivering a tailored, campaign-specific experience, the goal was to engage Users effectively and maximise marketing impact.
The Business Problem to Solve / Design Objectives
As a retailer, MVMT needed a solution that could:
- Focused Messaging: Create a distraction-free landing page to spotlight specific collections, offers, or campaigns for higher conversions.
- Enhance Performance Tracking: Provide a measurable campaign platform for tracking key metrics like click-through rates and sales.
- Showcase Curated Products: Highlight the craftsmanship, features, and benefits of their curated watch collections to build trust and encourage purchases.
This project aimed to funnel traffic from marketing channels into a high-conversion page that complements MVMT’s broader e-commerce presence.
Understanding User Needs To Shape Design
Research into MVMT’s target audience revealed key preferences:
- A need for clear, focused navigation to explore featured products and their unique benefits.
- Storytelling that conveys the value and quality of their curated collections, such as Swiss mechanical movement and precision engineering.
- A visually engaging design that reflects MVMT’s bold and minimalist identity, appealing to style-driven shoppers.
These insights informed the creation of a user-centred layout that prioritised product discovery, storytelling, and trust-building.
Building a Retail-Optimised Landing Page
The landing page included:
- Focused Campaign Messaging: A clean and visually captivating layout to emphasise specific watch collections and curated products.
- Prominent Calls-to-Action: Clear buttons like “Shop Now” to guide Users seamlessly to purchase pages.
- Storytelling Through Product Features: Sections highlighting craftsmanship, features like tachymeters and water resistance, and exclusive offers to build trust and engagement.
Designing for Responsiveness and Analytics
To maximise reach, the landing page was fully responsive, ensuring a seamless shopping experience across desktops, tablets, and mobile devices. It was also designed to track campaign performance, allowing MVMT to gather insights and optimise future marketing initiatives.
Deliverables
- Campaign-specific landing page designed to reflect MVMT’s bold, minimalist brand identity, ensuring seamless performance across devices.
- Engaging copy and visual assets highlighting curated product features like Swiss craftsmanship and exclusive offers such as free shipping and easy returns.
- Modular page layout with reusable sections for showcasing product categories, storytelling, and promotional content.
- SEO optimisation and analytics integration for tracking campaign performance and improving visibility.
- Accessibility compliance ensuring User-friendly design with clear typography, colour contrast, and responsive navigation.
- Strategic recommendations for improving future campaign landing pages based on gathered insights and performance metrics.
Typical Problems Businesses Owners Have with Landing Pages
Weak Call-to-Action (CTA): Is your landing page failing to drive Users to take action?
Strengthening your CTA with bold design, engaging copy, and strategic placement can significantly improve conversions.
Unclear Messaging: Does your landing page leave Users unsure of what to do next?
You might benefit from crafting concise, benefit-driven headlines and subheadings that guide Users seamlessly through the page.
Low Conversion Rates on Landing Pages: Are you struggling to turn visitors into loyal customers?
Consider optimising your landing pages with engaging content, bold calls-to-action, and seamless flows that guide Users to conversion.
Are these challenges holding your business back? Claim your free consultation with us to level up your website!
Design consultancy Netherlands UX design Europe UI design agency UK User research services EU SaaS design specialists UK Digital product design Europe Dutch design agency UK-based UX consultancy European UX experts Human-centered design Netherlands Interaction design UK
Innovation-driven design EU Mobile app design UK Web design services Europe Conversion optimization Netherlands E-commerce design specialists EU B2B design consultancy UK Accessibility-focused design EU Startup design consultancy Netherlands