A website design for a unique project in development – The Brampton, a London-based luxury hotel. The design reflects its bespoke interiors by Jacques Garcia, Michelin-starred dining by Joël Robuchon, and prime location. Featuring a sleek layout, high-quality visuals, and an integrated booking platform, the website emphasizes the hotel’s elegance, luxurious accommodations, and tailored guest experiences.
The project aimed to bridge the gap between Jacques Garcia’s opulent interiors and Joël Robuchon’s Michelin-starred cuisine, and the digital experience their brand deserved. The existing booking system, while robust in functionality, posed a significant challenge—it was rigid and offered little scope for front-end customisation. This rigidity prevented the creation of a User experience that matched the sophistication and allure of the brand.
The solution centred on designing a front-end interface that would serve as the primary touchpoint for Users to experience the Brampton Hotel’s story. By focusing on elegant layouts and a minimalist design, the interface was crafted to showcase the luxurious interior design and the culinary artistry.
Rather than fighting the booking system constraints, we’ve designed around them. Future guests will experience the hotel’s luxury through curated visuals and elegant layouts before booking.
The design prioritised mobile-first responsiveness. Layouts dynamically adjusted to fit different screen sizes, offering optimal viewing on mobile, tablet, and desktop platforms.
Luxury travelers book on mobile. We’re making sure that the premium feel works perfectly on every device – from phone to desktop.
We mapped every step from browsing to reservation. Guests transition naturally to the booking platform without losing that premium feeling.
A digital experience designed to match the unique luxury hotel stay. The website will help potential guests connect with the brand story and understand the premium value before they book.
Outdated or Inflexible Design: Does your website fail to reflect your brand’s premium identity?
You might explore crafting a visually rich and streamlined interface that captures your brand’s essence, even if backend systems are restrictive.
Poor Mobile Experience: Are you losing customers because your website isn’t mobile-friendly?
It could help to ensure your site dynamically adapts to all screen sizes, providing seamless navigation and accessibility across devices.
Backend Limitations Impacting User Experience: Does your website’s backend restrict you from delivering a polished User experience?
Consider designing an intuitive front-end interface to mask backend constraints, ensuring smooth transitions and keeping Users engaged.
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